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HENNESSY HONOURS PIONEERS OF SA HIP HOP AT WALL OF FAME.
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04 December 2019FOR IMMEDIATE RELEASE HENNESSY HONOURS PIONEERS OF SA HIP HOP AT WALL OF FAME South Africa, 18 November 2019: Which 26 South African hip hop pioneers will have their names on the Hennessy Wall of Fame? HHP? Slikour? Kwesta? Amidst much hype and speculation, the inaugural inductees will be unveiled on 5 December. Located in the soon-to-launch South African Hip Hop Museum (opening in 2020), the Hennessy Wall of Fame honours local hip hop royalty and is a partnership between the world’s most loved cognac and Back to the City festival and South African Hip Hop awards founder, Osmic Menoe. The Hennessy Wall of Fame pays tribute to those who have laid the foundations for the SA hip hop industry and made it the global force it is today. These gamechangers have broken boundaries and boldly pushed the limits of their own potential to pioneer the culture. They embody the brand’s ethos to Never Stop. Never Settle. Hennessy has long been synonymous with hip hop. Ever since first being uttered on a verse, the iconic brand has featured in some 2500 songs and has made an indelible mark on the genre. To date, it’s the most mentioned spirit not just in hip hop but in the broader music industry as a whole. It remains absolutely interwoven with hip hop culture. Khomotso Ledwaba, brand manager of Hennessy SA, says, “Over the years, globally we’ve collaborated with heavyweights like Rakim, Nas and some of the world’s best-known street artists like KAWS, Vhils, and Shepard Fairey. We are anchored in South African urban culture, partnering with icons like Jonathan Mannion to shoot local hip hop artists and through campaigns such as the ever-popular Hennessy Artistry. We will continue to champion the culture through initiatives like the Wall of Fame. The Hennessy Wall of Fame will showcase 26 prolific South African hip-hop pioneers who have shaped the culture through their art. From deejays, graffiti artists, producers, b-boys, writers and musicians, it houses SA’s hip-hop pioneers. The Wall of Fame will be a longstanding homage and will continue to grow as new names are added every three years, with approval from a prestigious panel. |
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